Selling digital products like templates and eBooks has become one of the most profitable ways to make money online. Whether you’re a blogger, designer, writer, or online entrepreneur, choosing the right platform is key to building sustainable, passive income.
In this guide, we’ll explore the top platforms for selling templates and eBooks in 2025, based on ease of use, fees, features, and creator tools.
1. Gumroad
Best for: Creators who want a simple, all-in-one platform with global reach.
Key Features:
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No monthly fee (free plan available)
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Supports pay-what-you-want pricing
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Offers affiliate program management
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Easy checkout and product delivery
Pros:
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Beginner-friendly
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Works well for eBooks, PDFs, templates, memberships
Cons:
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10% fee on free plan (can be lowered with premium)
2. Etsy
Best for: Designers selling printables, templates, and creative eBooks.
Key Features:
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Massive built-in audience
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Search-driven marketplace
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Instant digital delivery
Pros:
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High visibility without external traffic
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Strong for niche markets like planners, resumes, etc.
Cons:
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6.5% transaction fee + listing fees
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Competitive; branding limited
3. Payhip
Best for: Sellers who want an affordable, customizable storefront.
Key Features:
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Free plan with 5% transaction fee
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EU/UK VAT handling
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Supports coupon codes, upsells, and bundles
Pros:
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Great for both individual products and small shops
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Easy for selling eBooks and templates directly
Cons:
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Requires self-marketing (no marketplace traffic)
4. Shopify (with Digital Downloads App)
Best for: Those building a full-fledged eCommerce brand.
Key Features:
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Full website customization
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Supports unlimited digital products
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App store for advanced functions
Pros:
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Full control over brand and UX
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Can scale easily with physical products later
Cons:
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Monthly fees start at $29
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Steeper learning curve than Gumroad or Payhip
5. Podia
Best for: Selling digital products, online courses, and memberships together.
Key Features:
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Beautiful sales pages
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No transaction fees (on paid plans)
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Integrated email marketing and affiliates
Pros:
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Ideal for content creators and course builders
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Great user experience for customers
Cons:
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Higher monthly costs ($39–$79/month)
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Less known than Etsy or Shopify
6. SendOwl
Best for: Tech-savvy creators who want control over integrations.
Key Features:
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Clean UI and advanced features
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Embeddable buttons and checkout
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Great for eBook and PDF selling
Pros:
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Flexible pricing options
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Developer-friendly
Cons:
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Monthly fees for most plans
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Not beginner-centric
7. Creative Market
Best for: Design templates, digital assets, and branding packs.
Key Features:
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Curated marketplace
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Built-in traffic from creatives
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Focused on professional design products
Pros:
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Passive sales from global buyers
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High earning potential for visual products
Cons:
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Review-based onboarding (not instant)
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Requires strong design portfolio
Frequently Asked Questions (FAQ)
Q1: Which platform is best for beginners?
Gumroad and Payhip are the most beginner-friendly, with no upfront cost and easy setup.
Q2: Do I need a website to sell eBooks or templates?
No. Platforms like Etsy, Gumroad, and Payhip offer direct product pages with checkout and delivery.
Q3: Can I sell the same product on multiple platforms?
Yes, unless terms of use restrict exclusivity. Be sure to track licenses and pricing consistently.
Q4: How do I promote my digital products?
Use SEO blog posts, Pinterest, email marketing, and social media (especially Instagram and YouTube).
Q5: Can I offer discount codes and upsells?
Yes. Platforms like Payhip, Podia, and Shopify support advanced pricing strategies and upsells.
Final Thoughts
Choosing the best platform depends on your goals, audience, and how hands-on you want to be. If you're just starting, try Gumroad or Payhip. If you're ready to scale a brand, explore Shopify or Podia.
Start today: Choose one platform, upload your first template or eBook, and promote it using a simple pin or blog post. The digital product economy is thriving—don’t miss your moment.
